What a great deal…I need that! Updating need drives frugal consumers’ responses to deep discounts

Document Details

Document Type
Pub Defense Publication
Publication Date
Sep 01, 2021
Source ID
10.1016/j.jbusres.2021.05.053

Entities

People

  • Daniel J Beal
  • Jill M. Sundie
  • Sarah Mittal
  • Sommer Kapitan

Organizations

  • National Institutes of Health
  • National Science Foundation
  • United States Department of Defense