Spread, Then Target, and Advertise in Waves: Optimal Budget Allocation Across Advertising Channels

Document Details

Document Type
Pub Defense Publication
Publication Date
Apr 01, 2020
Source ID
10.1109/tnse.2018.2873281

Entities

People

  • Ananthram Swami
  • Qing Zhao
  • Raissa M. D'Souza
  • Santosh S. Venkatesh
  • Saswati Sarkar
  • Soheil Eshghi
  • Víctor M. Preciado

Organizations

  • National Science Foundation
  • United States Army Research Laboratory