Tell Me About Yourself

Abstract

The rise of increasingly more powerful chatbots offers a new way to collect information through conversational surveys, where a chatbot asks open-ended questions, interprets a user’s free-text responses, and probes answers whenever needed. To investigate the effectiveness and limitations of such a chatbot in conducting surveys, we conducted a field study involving about 600 participants. In this study with mostly open-ended questions, half of the participants took a typical online survey on Qualtrics and the other half interacted with an AI-powered chatbot to complete a conversational survey. Our detailed analysis of over 5,200 free-text responses revealed that the chatbot drove a significantly higher level of participant engagement and elicited significantly better quality responses measured by Gricean Maxims in terms of their informativeness, relevance, specificity, and clarity. Based on our results, we discuss design implications for creating AI-powered chatbots to conduct effective surveys and beyond.

Document Details

Document Type
Pub Defense Publication
Publication Date
Jun 13, 2020
Source ID
10.1145/3381804

Entities

People

  • Changyan Chi
  • Gloria Mark
  • Huahai Yang
  • Michelle X. Zhou
  • Q. Vera Liao
  • Wenxi Chen
  • Ziang Xiao

Organizations

  • Air Force Office of Scientific Research
  • International Business Machines Corporation (Armonk, NY)
  • University of California
  • University of Illinois Urbana–Champaign

Tags

Readers

  • Brain and Cognitive Science; Experimental Psychology; Cognitive Neuroscience
  • Business Analytics
  • Neurological Diseases/Conditions/Disorders