DEMON: DECISION MAPPING VIA OPTIMUM GO-NO NETWORKS. A MODEL FOR NEW PRODUCTS MARKETING

Abstract

This report covers certain research which has been directed to analyzing and systematizing historically independent market research steps into a rational marketing program for introducing a new product. In the general case, this system is applicable to many situations where dicisions under uncertainty must be made in the light of incomplete and not necessarily comparable data. The system's inter-relationship of tasks and decisions can best be illustrated and formalized by means of a network. The links of the network represent research tasks and the nodes represent evaluations or decisions undertaken in the light of all prior information. These alternatives together with their associated costs and risks are used to determine an optimal course of action for acquiring further information to achieve an optimum goal.

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Document Details

Document Type
Technical Report
Publication Date
Jul 01, 1963
Accession Number
AD0414521

Entities

People

  • A. Charnes
  • D. B. Learner
  • J. K. Devoe
  • W. W. Cooper

Organizations

  • Northwestern University

Tags

Communities of Interest

  • C4I
  • Human Systems

DTIC Thesaurus Topics

  • Budgets
  • Coefficients
  • Complex Numbers
  • Contracts
  • Economic Analysis
  • Government Procurement
  • Governments
  • Market Research
  • Marketing
  • Military Research
  • Normal Distribution
  • Probability
  • Probability Density Functions
  • Random Variables
  • Test And Evaluation
  • United States
  • United States Government

Readers

  • Artificial Intelligence
  • Industrial Economics
  • Systems Analysis and Design