CROSS-CULTURAL INVESTIGATION OF SOME FACTORS IN PERSUASION AND ATTITUDE CHANGE, AN OVERVIEW OF THE RESEARCH,

Abstract

Contents: Development of Experimental Materials The Issues Measuring Instruments Persuasive Communications Translation Design of the Experiments Generalization of Attitude Change Primacy-Recency Effects One-Sided versus Two-Sided Argumentation (Cuban Issue) Hearing versus Reading a Persuasive Communica tion One-Side versus Two-Sided Argumentation (Nuclear Submarine Issue) Group Discussion as a Factor in Persuasion Emotionality and Attitude Change Concluding Observations

Document Details

Document Type
Technical Report
Publication Date
Aug 01, 1963
Accession Number
AD0418536

Entities

People

  • Elliott Mcginnies

Tags

DTIC Thesaurus Topics

  • Materials
  • Measuring Instruments
  • Naval Vessels
  • Naval Vessels (Combatant)
  • Nuclear Powered Submarines
  • Observation
  • Ships
  • Submarines
  • Translations
  • Underwater Vehicles
  • Vehicles

Fields of Study

  • Psychology

Readers

  • Artificial Intelligence
  • Organizational Psychology.
  • Regression Analysis.