THE INFLUENCE OF CULTURE ON COGNITIVE PROCESSES,
Abstract
The theoretical framework adopted began with categories that are organized into schemate in certain lexical fields and are associated with each other with different subjective probabilities. Positive and negative affects and behavioral intentions are attached to such categories. Attitudes include both evaluation and behavioral intentions, and are organized within value systems. Culture was found to intrude in almost all phases of this structure. Cultural and linguistic conventions determine much of the variance of what is categorized, how an event is categorized, what the relative weights of the criterial attributes used in categorization ''ought to be'', and the probabilities of ''what goes with what''. Different emotions and behavioral intentions are attached to these categories and the schemata that include them. Thus, the attitudes, values, images, and plans of persons in different cultures may be quite different, and much of the variance may be traced to the culture. All humans use categories organize them into schemata, and experience subjective probabilities of connection between the categories. All humans organize the world in terms of its affective impact--evaluation, power, and activity or some combination of these factors. (Author)
Document Details
- Document Type
- Technical Report
- Publication Date
- Oct 01, 1963
- Accession Number
- AD0428698
Entities
People
- Harry C. Triandis
Organizations
- University of Illinois Urbana–Champaign