CROSS-CULTURAL INVESTIGATION OF SOME FACTORS IN PERSUASION AND ATTITUDE CHANGE. Generalization of Persuasion,

Abstract

Based upon this general theory of consistency both in the development and the change of atti tudes, the prediction was made in the present experiment that a persuasive communication successful in modifying the attitudes of Japanese university students on the cold War, in general, would also influence their attitudes toward the Cuban crisis, in particular. It was also expected that communications directed toward the Cuban situation would induce attitude change that would not generalize significantly to the broader topic of the Cold War. The general prediction was that a persuasive communication that was effective in producing attitude change in a broad target area would result in a generalized attitude change toward a more specific but logically related issue. (Author)

Document Details

Document Type
Technical Report
Publication Date
Jan 01, 1964
Accession Number
AD0430405

Entities

People

  • Elliott Mcginnies

Tags

DTIC Thesaurus Topics

  • Cold War
  • Consistency
  • East West Relations
  • International Relations
  • Students
  • Universities

Fields of Study

  • Psychology

Readers

  • Computational Modeling and Simulation
  • East Asian Political and Security Studies within the Soviet Union
  • Materials Science.