THE EDSEL: A CASE STUDY IN THE ECONOMICS OF DISCRETIONARY BEHAVIOR AND OBJECTIVES OF A FIRM.
Abstract
The history of the Ford Motor Company pertaining to the Edsel is reviewed in comparison to a theory of the firm, which suggests a utility maximization vice the classical profit maximization concept. The conclusion is reached and tends to support the utility maximization concept. (Author)
Document Details
- Document Type
- Technical Report
- Publication Date
- Jan 01, 1965
- Accession Number
- AD0475362
Entities
People
- John G. Sullivan
Organizations
- Naval Postgraduate School