SOCIAL INFLUENCE, INFORMATION PROCESSING, AND NET CONFORMITY IN DYADS.

Abstract

Subjects, variously motivated, ranked ten stimulus photographs according to judged artistic merit. Analysis and subsequent interpretation of the rankings supported the following hypotheses: (1) subjects perceiving partners to be superior to themselves in task competence will exhibit more net conformity to partners' judgments than will subjects perceiving partners to be inferior to themselves in task competence; (2) the effect described in (1) will be more pronounced in a context stressing an information processing orientation than in one placing explicit stress on a social orientation; (3) the effect described in (2) will be more pronounced inthe case of male subjects than it will in the case of female subjects; (4) subjects will exhibit a greater dependence upon partners in the information processing set than in the explicit social set.

Document Details

Document Type
Technical Report
Publication Date
Jul 01, 1964
Accession Number
AD0603554

Entities

People

  • Richard H. Willis

Organizations

  • Washington University in St. Louis

Tags

DTIC Thesaurus Topics

  • Conformity
  • Hypotheses
  • Information Processing
  • Judgment
  • Orientation (Direction)
  • Photographic Materials
  • Photographs
  • Photography

Fields of Study

  • Psychology

Readers

  • Regression Analysis.
  • Strategic Security Studies
  • Systems Analysis and Design