QUALITATIVE AND QUANTITATIVE PROCEDURES IN CONTENT ANALYSIS,

Abstract

In the specialized terminology of propaganda analysis, it is useful to distinguish between statements confined to content description and those which constitute inferences from content about its antecedent conditions--e.g., propaganda goals, elite policy calculations, actual events. To avoid the confusion surrounding the distinction between quantitative and qualitative content analysis in the past, a new distinction is proposed, i.e., that between 'frequency' and 'non-frequency' content analysis: (a) If the propaganda analyst believes that the number of times a given content characteristic appears is significant for purposes of inference, this characteristic is regarded as a frequency indicator. (b) However, if he decides that the mere presence or absence of a given content characteristic is significant, then it is regarded as a non-frequency indicator.

Document Details

Document Type
Technical Report
Publication Date
Dec 15, 1954
Accession Number
AD0604628

Entities

People

  • Alexander L. George

Organizations

  • RAND Corporation

Tags

DTIC Thesaurus Topics

  • Frequency
  • Indicators
  • Neurobehavioral Manifestations
  • Propaganda

Readers

  • Educational Psychology
  • Library and Information Science/ Studies, Southeast Asia Studies, Bibliography of Vietnam and Lao Studies.
  • Systems Analysis and Design

Technology Areas

  • AI & ML
  • AI & ML - Information Retrieval