BASES AND CONSEQUENCES OF SYSTEMS OF COMMUNICATION.
Abstract
The areas of research are divided into the following categories: (A) Socio-Physiology Studies: These studies are designed to determine the relationship between conformity, physiological arousal, and such factors as structure and importance of group, acceptance or rejection by group, Importance of task, degree of motivation and justification for commitment, individual's physiological make-up, etc. The plasma free fatty acid (FFA) level is used as an indicator of the degree of stress which subjects experience during the experimental manipulations; (B) Communication in a Natural Setting: These studies can be divided into two groups--(1) Empathy and Group Structure Studies which are designed to determine the relationship between group structure and communication processes and (2) Methodological Studies in Communication, where the main interest is that of studying different techniques of measuring verbal communication as it takes place in a natural, non-laboratory, setting; and (C) Methods of Social Research: These studies differ in design from the methodological studies of (B) in the sense that they are designed to determine and measure any factor, connected with communication processes, that may cause inconsistency or bias in the collection and interpretation of data.
Document Details
- Document Type
- Technical Report
- Publication Date
- Sep 30, 1964
- Accession Number
- AD0608406
Entities
People
- Kurt W. Back
Organizations
- Duke University