DEMON, MARK II: AN EXTREMAL EQUATION APPROACH TO NEW PRODUCT MARKETING.
Abstract
Numerous alternatives are available in the kinds of studies which can be elected in the market research which should precede the introduction of a new product. This gives rise to a possible network interpretation and treatment by an associated chance-constrained programming characterization and analysis. The resulting model, called DEMON (Decision Mapping Via Optimum GO-NO Networks, AD-612 187) is replaced by an approach based on extremal equations. A general analytic characterization is achieved and then replaced by more special ones. Means for effecting study decisions and inferences are discussed along with the sensitivity analyses that we associate with GO and NO preemptions, relative to profit and payback constraints. Payback (in a constraint) is here distinguished from its use as a criterion for choice (or objective) , the latter being here oriented toward MEMP (maximize expected maximum profit). (Author)
Document Details
- Document Type
- Technical Report
- Publication Date
- Dec 17, 1964
- Accession Number
- AD0613028
Entities
People
- A. Charnes
- D. B. Learner
- J. K. Devoe
- W. W. Cooper
Organizations
- Carnegie Institute of Technology