Methodology of Preference Measurement. Prediction of Consumer Choice

Abstract

The paper reports an application of a statistical test and multivariate model to the preferences of certain groups of respondents to the Quartermaster Food Preference Survey 006. Preferences for fourteen selected menu items were studied.

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Document Details

Document Type
Technical Report
Publication Date
Mar 31, 1956
Accession Number
AD0617920

Entities

People

  • Lyle V. Jones

Organizations

  • University of Chicago

Tags

DTIC Thesaurus Topics

  • Coefficients
  • Dispersions
  • Fish
  • Food
  • Illinois
  • Measurement
  • Residuals
  • Statistical Tests
  • Surveys
  • Three Dimensional
  • Vegetables

Readers

  • Gender and Food Studies
  • Regression Analysis.