THE PETITVILLE STUDY: A TRI-DIMENSIONAL VIEW OF THE FUNCTION OF A WEEKLY NEWSPAPER.

Abstract

The 'Independent' of Petitville, Mass., was studied in order to learn how the editor of the weekly newspaper, its readers, and the leaders of the community regard the position of the newspaper with respect to local matters. The editor of the 'Independent' and the school board of Petitville had tried to convince the townspeople in late 1964 to build a new junior high school and to approve an increase in taxes for that purpose. The townspeople defeated the measure in spite of the fact that they would be losing between $70,000 and $75,000 in state aid. The editor is regarded as having no conception of her audience, nor of the power structure in the community, and if writing at too high a level for the readers of such a paper as the 'Independent'. The school board members recognized the partisanship of the editor in the high school case and that this may have damaged the cause. The readers recognized the stand the newspaper took and possibly downgraded her credibility because of her lack of fairness.

Document Details

Document Type
Technical Report
Publication Date
Aug 01, 1965
Accession Number
AD0620351

Entities

People

  • Francis Joseph Brown

Organizations

  • Boston University

Tags

DTIC Thesaurus Topics

  • Communities
  • Newspapers
  • Periodicals

Fields of Study

  • Education

Readers

  • Economics
  • Military Logistics and Supply Chain Management
  • STEM Education