DEMON: A MANAGEMENT MODEL FOR MARKETING NEW PRODUCTS.

Abstract

DEMON (Decision Mapping via Optimum GO-NO Networks) is a chance-constrained programming model for use in developing a strategy for marketing new products where, inter alia, the pertinent statistical distributions are only partially known and, in fact, may change in response to the strategies employed. The present report depicts DEMON in terms of the decision-and-information networks which are of primary concern for managements confronted with problems in new product marketing. In addition the recursion relations used to establish an optimal marketing plan are discussed in a case history context. (Author)

Document Details

Document Type
Technical Report
Publication Date
Sep 01, 1965
Accession Number
AD0621910

Entities

People

  • A. Charnes
  • D. B. Learner
  • J. K. Devoe
  • W. W. Cooper

Organizations

  • Carnegie Institute of Technology

Tags

DTIC Thesaurus Topics

  • Business Administration
  • Computer Programming
  • Computing-Related Activities
  • Cooperation
  • Data Science
  • Information Science
  • Knowledge Management
  • Marketing
  • New York
  • Statistical Distributions

Readers

  • Computational Modeling and Simulation
  • Industrial Economics
  • Operations Research