A STUDY OF STATEMENT ATTRACTIVENESS INDICES OBTAINED UNDER PERSONAL AND SOCIAL ORIENTATIONS.

Abstract

Two indices for matching items on forced-choice scales for use with cadet groups were evaluated. Index deviation values for two indices of statement attractiveness, stressing either the personal or social acceptability of the statements, were correlated with each other, with four other attractiveness indices obtained previously, and with frequencies of statement choice obtained under four response sets. The correlation between the two indices and their relationship to previously obtained attractiveness indices and choice frequencies indicated the personal and socially oriented indices represented essentially the same attractiveness dimension for the cadet groups. The dimension appeared to be one of general desirability as contrasted to specific job (training program) desirability. (Author)

Document Details

Document Type
Technical Report
Publication Date
Jul 08, 1965
Accession Number
AD0622285

Entities

People

  • Lawrence K. Waters

Organizations

  • Naval Aerospace Medical Institute

Tags

DTIC Thesaurus Topics

  • Acceptability
  • Frequency
  • Orientation (Direction)

Fields of Study

  • Psychology

Readers

  • Brain and Cognitive Science; Experimental Psychology; Cognitive Neuroscience
  • Economics
  • Regression Analysis.