LP II: A GOAL PROGRAMMING MODEL FOR MEDIA PLANNING.

Abstract

A goal programming model for selecting media is presented which alters the objective and extends previous media models by accounting for cumulative duplicating audiences over a variety of time periods. This permits detailed control of the distribution of message frequencies directed at each of numerous marketing targets over a sequence of interrelated periods. This is accomplished via a new logarithmic non-reach device and a continuous lognormal generation of the discrete message frequencies. (Author)

Document Details

Document Type
Technical Report
Publication Date
Jan 11, 1967
Accession Number
AD0646918

Entities

People

  • A. Charnes
  • D. B. Learner
  • J. K. Devoe
  • W. Reinecke
  • W. W. Cooper

Organizations

  • Carnegie Institute of Technology

Tags

DTIC Thesaurus Topics

  • Accounting
  • Business Administration
  • Computer Programming
  • Contracts
  • Cooperation
  • Demographic Cohorts
  • Frequency
  • Goal Programming
  • Marketing
  • Mathematics
  • Reproduction (Copying)
  • Sequences

Fields of Study

  • Mathematics

Readers

  • Computational Modeling and Simulation
  • Statistical inference.
  • Technical Research and Report Writing.