RATED ASSOCIATION VALUES OF 251 COLORS,

Abstract

Color has been used as a variable in learning experiments (e.g., Weiss and Margolius, 1954, and Hill and Wickens, 1962); however, a direct calibration of the association value of colors has not been made. In an effort to supply this information, this paper reports the rated association values of 251 centroid colors. The study indicates that colors do differ in association value; therefore, it is suggested that the association value of colors should be considered when color is a variable in learning experiments. (Author)

Document Details

Document Type
Technical Report
Publication Date
Jan 01, 1967
Accession Number
AD0647433

Entities

People

  • Samuel W. Cochran

Organizations

  • RAND Corporation

Tags

DTIC Thesaurus Topics

  • Calibration
  • Laboratory Procedures
  • Learning
  • Measurement

Readers

  • Brain and Cognitive Science; Experimental Psychology; Cognitive Neuroscience
  • Computer Vision.