THE IMPACT OF COMMUNICATIONS SATELLITES ON THE TELEVISION INDUSTRY,
Abstract
The paper considers separately three classes of technology and their implications for the television industry: First, a 'distribution' satellite which could be available by 1970 to distribute television programming to relatively large ground receiving stations tied into existing local broadcasting and community cable systems. Second, a more advanced technology involving 'quasi-broadcast' satellites that could transmit many channels directly to homes -- but at a cost that would make this attractive only in non-urban areas. Third, a yet more advanced technology involving 'full-broadcast' satellites that at very low cost could transmit directly to homes throughout the United States. (Author)
Document Details
- Document Type
- Technical Report
- Publication Date
- Apr 01, 1967
- Accession Number
- AD0650390
Entities
People
- Leland L. Johnson
Organizations
- RAND Corporation