INTRA-GROUP COMMUNICATION AND INDUCED CHANGE,

Abstract

The paper discusses the major technique that influences the process of introducing socio-economic innovations in local communities of non-industrial countries: the establishment of effective communication. Positive gossip is shown to be an index of efficient information flow, and several case histories are described in which this is the most important factor in a project's success. Other innovation techniques used by change agents to bring about innovations in a local community, as noted in the case histories, include adaptation to local cultural patterns, utilization of local leadership, and utilization of positive motivation. (Author)

Document Details

Document Type
Technical Report
Publication Date
Jun 01, 1967
Accession Number
AD0654124

Entities

People

  • Arthur H. Niehoff

Organizations

  • George Washington University

Tags

DTIC Thesaurus Topics

  • Anthropology
  • Behavior And Behavior Mechanisms
  • Behavioral Disciplines And Activities
  • Behavioral Sciences
  • Communities
  • Group Dynamics
  • Human Behavior
  • Leadership
  • Motivation
  • Populated Places
  • Psychology

Readers

  • Agent-Based Social Robotics and Mobile-Assisted Learning in Virtual Environments.
  • East Asian Political and Security Studies within the Soviet Union
  • Systems Analysis and Design