COMMUNICATIONS EFFECTIVENESS IN DEVELOPING COUNTRIES

Abstract

The report describes the method and results of a base line survey in the Philippines. Topics covered include mass and interpersonal communications, innovativeness, opinion leadership, etc. Illustrative data are given showing how the data can be used to arrive at a decision-making model for communications specialists working with problems of planned social change in developing countries.

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Document Details

Document Type
Technical Report
Publication Date
Jun 30, 1967
Accession Number
AD0660694

Entities

People

  • James M. Mckendry
  • Margaret S. Mckendry
  • Salvador Parco

Organizations

  • HRB Systems

Tags

Communities of Interest

  • Biomedical

DTIC Thesaurus Topics

  • Base Lines
  • Commerce
  • Economic Development
  • English Language
  • Families (Human)
  • Government Employees
  • Governments
  • Mass Media
  • Pennsylvania
  • Personnel Management
  • Psychology
  • Public Health
  • Schools
  • Specialists
  • Surveys
  • United States
  • Universities

Readers

  • Computer Science.
  • Military Leadership and Professional Education.
  • Political Violence and Terrorism Studies.