THE EFFECTS OF PERSUASIVE COMMUNICATIONS ON ATTITUDES.

Abstract

Research has continued to focus on an empirical analysis of communication and source effects. Independent variables include the natural cogency of the communication, communicator credibility, identification of the communicator before vs. after exposure to the communication, phrasing of the issue, number of exposures to the communication, incentive for counterattitudinal behavior. A variety of effects was also examined. (Author)

Document Details

Document Type
Technical Report
Publication Date
Oct 01, 1967
Accession Number
AD0661454

Entities

People

  • Walter Weiss

Organizations

  • Hunter College

Tags

DTIC Thesaurus Topics

  • Behavior And Behavior Mechanisms
  • Identification
  • Motivation

Fields of Study

  • Psychology

Readers

  • Organizational Psychology.
  • Theoretical Analysis.