NOTE ON AN APPLICATION OF LP II, A GOAL PROGRAMMING MODEL FOR MEDIA PLANNING.

Abstract

An illustrative example is developed from an active application of goal programming to media planning over a period of time. These goals involve distributions of frequencies by demographic and other characteristics as well as budget and other constraining limitations. (Author)

Document Details

Document Type
Technical Report
Publication Date
Jan 01, 1968
Accession Number
AD0665008

Entities

People

  • Abraham Charnes
  • D. B. Learner
  • E. F. Snow
  • William W. Cooper

Organizations

  • Carnegie Mellon University

Tags

DTIC Thesaurus Topics

  • Computer Programming
  • Contracts
  • Cooperation
  • Frequency
  • Goal Programming

Fields of Study

  • Mathematics

Readers

  • Acoustical Oceanography.
  • Operations Research