STUDIES IN FORCED COMPLIANCE. 14. COMMITMENT AND MAGNITUDE OF INDUCEMENT TO COMPLY AS DETERMINANTS OF OPINION CHANGE.
Abstract
Subjects were enticed to record a strongly counterattitudinal statement about an important issue under three levels of commitment (anonymous audio recording, identified video recording with subsequent explanation or identified video recording with no opportunity to recant). 1/2 of the subjects were paid $.50 to make the recording; the other 1/2 were paid $2.50 for the counterattitudinal task. In the two higher commitment conditions (identified video recording), subjects given low financial inducement showed significantly more attitude change than those given the large reward. In the low commitment (anonymous audio recording) condition, large amounts of money produced more attitude change.
Document Details
- Document Type
- Technical Report
- Publication Date
- Jan 01, 1968
- Accession Number
- AD0668334
Entities
People
- Barry E. Collins
- Robert Helmreich
Organizations
- University of Texas at Austin