A METHODOLOGICAL AND THEORETICAL CONSIDERATION OF THE IMPLICATIVE MEANING PROCEDURE

Abstract

The unidimensional and multidimensional models of attitude structure were compared by means of an attitude instrument, the implicative meaning (IM) procedure. The unidimensional model considers the IM procedure an indirect measure of attitudinal affect, whereas the multidimensional model considers it a measure of attitudinal cognition that has some overlap with measures of affect. Correlations between IM scores and an independent measure of affect, semantic differential (SD) evaluations, were obtained. The average level of correlation was quite low (x sub r's about .40), generally controlling less than 30% of the reliable common variance, across 2 experiments and 3 samples. Several other hypotheses were derived from the models and tested in a factorial design in the second experiment, the results generally supporting the multidimensional model and failing to support the unidimensional model.

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Document Details

Document Type
Technical Report
Publication Date
May 01, 1967
Accession Number
AD0671945

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  • Keith M. Kilty

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  • Analysis Of Variance
  • Coefficients
  • Cognition
  • Data Science
  • Factorial Design
  • Hypotheses
  • Information Science
  • Living Standards
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  • New York
  • Psychological Phenomena And Processes
  • Psychology
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  • Psychology

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