THE EFFECTS OF PERSUASIVE COMMUNICATIONS ON ATTITUDES.

Abstract

This annual report covers the research activities carried out since the previous one was issued. Several studies focused on theoretical analyses of source effects and of self-persuasive effects of counterattitudinal advocacy. Experiments on social judgment and on an aspect of general consistency theory were also undertaken. (Author)

Document Details

Document Type
Technical Report
Publication Date
Oct 01, 1968
Accession Number
AD0678952

Entities

People

  • Walter Weiss

Organizations

  • Hunter College

Tags

DTIC Thesaurus Topics

  • Cognition
  • Consistency
  • Judgment
  • Mental Processes
  • Psychological Phenomena And Processes

Fields of Study

  • Psychology

Readers

  • Organizational Psychology.
  • Technical Research and Report Writing.