ATTITUDINAL AFFECT AND BEHAVIORAL INTENTIONS

Abstract

To further delineate the conceptual and operational properties of attitude structure, the relationship between affect and behavioral intentions was tested by Campbell and Fiske's (1959) multitrait-multimethod matrix procedure. Involved were measures of affect, behavioral intentions, and a multiplicative function of measures of behavioral intentions and the affect toward the behaviors. The results showed that affect and behavioral intentions are conceptually and operationally distinct constructs, over 80% of the correlations between behavioral intentions -- both directly and the multiplicative function -- and affect accounting for under 30% of the common variance.

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Document Details

Document Type
Technical Report
Publication Date
Nov 01, 1968
Accession Number
AD0679577

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  • Keith M. Kilty

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  • Accounting
  • Blood Coagulation Factors
  • Cognition
  • Concept Formation
  • Cross Correlation
  • Disabled Persons
  • Factor Analysis
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  • Psychology

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  • Instructional Design and Training Evaluation.
  • Organizational Psychology.