A STUDY OF VISUAL SEARCH USING EYE MOVEMENT RECORDINGS: COLOR CODING FOR INFORMATION LOCATION.

Abstract

The effectiveness of color coding on maps for information location as a means of reducing search time was investigated. The conceptual framework and relevant portions of the data base developed over the past several years are summarized. It was found that relatively large numbers of colors could be used effectively to code the location of classes of information. Factors believed to account for this were: (a) removal of the limitations of long-term memory from the display-reading process; and (b) systematic selection of colors highly discriminable in peripheral vision. (Author)

Document Details

Document Type
Technical Report
Publication Date
Dec 01, 1968
Accession Number
AD0681087

Entities

People

  • G. A. Trumm
  • L. G. Williams
  • W. D. Shontz

Organizations

  • Honeywell International, Inc.

Tags

DTIC Thesaurus Topics

  • Biological Sciences
  • Coding
  • Color Coding
  • Databases
  • Eye
  • Eye Movements
  • Peripheral Vision

Fields of Study

  • Psychology

Readers

  • Systems Analysis and Design
  • Vision Science/Vision Psychology/Cognitive Neuroscience.