THE INFLUENCE OF MESSAGE ORGANIZATION AND STYLE STRATEGIES ON COMPREHENSION AND DECISION-MAKING. REPORT NO. 4. SUMMARY OF PROJECT RESEARCH FINDINGS AND REVIEW OF PREVIOUS RESEARCH.
Abstract
The report has the following purposes: It presents a description of the three-year research project on 'message strategies.' It provides a description of the findings of the field experiments conducted as part of the project. It contains a review of prior research that has been done on the 'message strategies' studied in the present research program. (Author)
Document Details
- Document Type
- Technical Report
- Publication Date
- Nov 01, 1967
- Accession Number
- AD0682745
Entities
People
- Daniel E. Costello
- George B. Robeck
- Verling C. Troldahl
Organizations
- Michigan State University