A COMPUTER SIMULATION OF AUDIENCE EXPOSURE IN A MASS MEDIA SYSTEM: THE UNITED NATIONS INFORMATION CAMPAIGN IN CINCINNATI, 1947-1948

Abstract

A simulation of Cincinnati mass media system predicts frequency and reach of flow of messages from known facts taken from census statistics, newspaper and radio audience studies, and a content analysis of the press relevant to attitudes and opinions measured by NORC survey of the effects of a public information campaign on the United Nations made in 1947-48. Three trial scenarios tested plausibility of exposure and consistency with which model synthesized input data before actual scenario of twelve real themes was run. Themes most closely related to large changes shown in NORC panel were those for which simulation predicted highest average frequency of exposure. Two models relate information of attitude change to frequency of exposure and correlations are sought to themes with changes in attitudes and information and recall of exposure in NORC panel.

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Document Details

Document Type
Technical Report
Publication Date
Jun 01, 1969
Accession Number
AD0696152

Entities

People

  • John F. Kramer

Organizations

  • Massachusetts Institute of Technology

Tags

Communities of Interest

  • Biomedical
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DTIC Thesaurus Topics

  • Commerce
  • Computational Science
  • Computer Simulations
  • Demography
  • Human Behavior
  • International Relations
  • Newspapers
  • Nuclear Bombs
  • Political Science
  • Probabilistic Models
  • Probability
  • Probability Distributions
  • Psychology
  • Random Variables
  • Social Sciences
  • Theorems
  • United States

Fields of Study

  • Environmental science

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  • Computational Modeling and Simulation
  • Educational Psychology
  • Library and Information Science/ Studies, Southeast Asia Studies, Bibliography of Vietnam and Lao Studies.