CONDITIONING OF ATTITUDES USING A BACKWARD CONDITIONING PARADIGM.

Abstract

In order to test whether meaning will transfer when a backward conditioning paradigm is utilized, Staats' language conditioning procedure, involving the pairing of UCS evaluative words with CS nonsense syllables, was modified so that the UCS words preceded the CS nonsense syllables on each trial. 70 undergraduate subjects, randomly divided into two groups of 35, were exposed to this treatment. The analysis of their subsequent ratings of the nonsense syllables showed a significant conditioned meaning effect. (Author)

Document Details

Document Type
Technical Report
Publication Date
Aug 01, 1969
Accession Number
AD0696552

Entities

People

  • Arthur Staats
  • Barbara A. Brewer
  • Michael C. Gross

Organizations

  • University of HawaiĘ»i System

Tags

DTIC Thesaurus Topics

  • Language
  • Measurement
  • Personality
  • Syllables

Fields of Study

  • Psychology

Readers

  • Brain and Cognitive Science; Experimental Psychology; Cognitive Neuroscience