INTEREST INVENTORY ITEMS AS ATTITUDE ELICITING STIMULI IN CLASSICAL CONDITIONING: A TEST OF THE A-R-D THEORY.

Abstract

An experiment was conducted to test the hypothesis that interest inventory items elicit classically conditionable attitudinal responses. A higher-order conditioning procedure was used in which items from the Strong Vocational Interest Blank were employed as unconditioned stimuli and nonsense syllables as conditioned stimuli. Items for which the subjects had positive interest, as indicated by a pre-test, were paired with one conditioned stimulus; items of negative interest were paired with a different conditioned stimulus. Analysis of post-conditioning ratings of the syllables indicated that they had acquired the attitudinal component of the interest items with which they had been paired. (Author)

Document Details

Document Type
Technical Report
Publication Date
Sep 01, 1969
Accession Number
AD0696553

Entities

People

  • Arthur W. Staats
  • Michael C. Gross

Organizations

  • University of HawaiĘ»i System

Tags

DTIC Thesaurus Topics

  • Inventory
  • Language
  • Measurement
  • Personality
  • Syllables

Fields of Study

  • Psychology

Readers

  • Brain and Cognitive Science; Experimental Psychology; Cognitive Neuroscience
  • STEM Education