MEDIA MIXING FOR DISTRIBUTIONS OF FREQUENCIES WITH BETA-LIKE AND LOGNORMAL DISTRIBUTIONS AND FREQUENCIES.

Abstract

Regression and nonlinear programming techniques are formulated and examined for use in estimating distribution of frequencies with special reference to Beta and Lognormal distributions in media mix models where demographic and other characteristics are to be controlled for frequency as well as reach. (Author)

Document Details

Document Type
Technical Report
Publication Date
Jan 01, 1968
Accession Number
AD0699940

Entities

People

  • Abraham Charnes
  • D. B. Learner
  • E. F. Snow
  • William W. Cooper

Organizations

  • Carnegie Mellon University

Tags

DTIC Thesaurus Topics

  • Computer Programming
  • Contracts
  • Cooperation
  • Frequency
  • Nonlinear Programming

Readers

  • Naval Personnel Management
  • Optical Physics and Photonics.
  • Statistical inference.