AN OUTLINE OF SELECTED PERSUASION RESEARCH BETWEEN 1952 AND 1967
Abstract
Selected research papers in the area of persuasion and attitude change appearing between 1952 and 1967 are summarized with respect to the issues used as targets of persuasion, the kinds of experimental subjects employed, techniques of attitude measurement, method of persuasive manipulation, and manner of reporting attitude change. Several shortcomings of these research reports are described, and implications are drawn for the improvement of scientific reporting in this area.
Document Details
- Document Type
- Technical Report
- Publication Date
- Jul 01, 1969
- Accession Number
- AD0702489
Entities
People
- Elliott Mcginnies
- J. Michael Leibowitz
Organizations
- University of Maryland