PROJECT ECHO.
Abstract
The ECHO method is a way of observing, quantifying, and describing the patterns of value and influence that are felt, verbally expressed, and often acted on in human society. Understanding these patterns helps us to understand, communicate with, and act effectively in a particular group or culture. Such patterns can be derived by asking a few general ECHO questions to which respondents give multiple answers about what is good and bad to do, and who would approve or disapprove. The heterogeneous data that result are classified into empirically inherent, rather than into rationally predetermined, categories. (Author)
Document Details
- Document Type
- Technical Report
- Publication Date
- Mar 01, 1969
- Accession Number
- AD0702740
Entities
People
- R. De Mille
- R. P. Barthol