ADVERTISING EXPENDITURES - A GAME OF STRATEGY
Abstract
The paper considers the problem of optimally allocating advertising funds from a game theory point of view. Two basic models are presented and then expanded upon. These models are simply structured having originated from work done on the Colonel Blotto Game in the early 1950's. A prime objective of the paper is to briefly review representative examples of work previously done in this area and indicate the possible direction of future research. One of the more interesting extensions of the basic model is the development of a relation between the amount of money spent on advertising and profit.
Document Details
- Document Type
- Technical Report
- Publication Date
- Oct 01, 1969
- Accession Number
- AD0704506
Entities
People
- Francis Clair Riley Jr.
Organizations
- Naval Postgraduate School