MODELLING THE CONSUMPTION OF A FROZEN CONCENTRATED ORANGE JUICE: A CASE STUDY OF TIME SERIES ANALYSIS.

Abstract

The study applies recently developed time series modelling techniques to a set of marketing data. Two models are presented, one relating the consumption of a frequently purchased consumer product to its past history, and the other describing the dynamic relationship between the consumption and the price of the product. It is found that the basic techniques require some elaboration for proper utilization with this marketing data. (Author)

Document Details

Document Type
Technical Report
Publication Date
Mar 01, 1970
Accession Number
AD0704728

Entities

People

  • David J. Pack
  • George C. Tiao

Organizations

  • University of Wisconsin–Madison

Tags

DTIC Thesaurus Topics

  • Case Studies
  • Commerce
  • Consumers
  • Data Science
  • Information Science
  • Marketing
  • Retail
  • Statistics
  • Time Series Analysis

Readers

  • Energy Conservation and Renewable Energy Engineering.
  • Gender and Food Studies
  • Theoretical Analysis.