LONG-TERM RETENTION OF CONDITIONED ATTITUDES.

Abstract

The extent to which semantic differential ratings of trigrams remain consistent over a four week retention period following pairing with positive or negative attitudinal words was determined. The trigrams initially served as stimulus items in a paired associate list consisting of both positive and negative evaluative response terms, and rating and recall periods were presented to five independent groups at the end of zero, one, two, three, and four week retention intervals. The results were interpreted as supporting a classical conditioning interpretation of attitude formation as opposed to a word association interpretation. (Author)

Document Details

Document Type
Technical Report
Publication Date
Apr 01, 1970
Accession Number
AD0709152

Entities

People

  • Karl A. Minke
  • Richard B. Stalling

Organizations

  • University of HawaiĘ»i System

Tags

DTIC Thesaurus Topics

  • Behavior And Behavior Mechanisms
  • Behavioral Disciplines And Activities
  • Behavioral Sciences
  • Cooperation
  • Group Dynamics
  • Intervals
  • Language
  • Measurement
  • Personality

Fields of Study

  • Psychology

Readers

  • Brain and Cognitive Science; Experimental Psychology; Cognitive Neuroscience
  • Organizational Psychology.