DEVELOPING CORPORATE STRATEGY THROUGH PLANNING, PROGRAMMING, AND BUDGETING,
Abstract
The corporation needs a planning framework that aids in clarifying objectives, identifying the alternatives open to the firm, and measuring the effectiveness of those alternatives toward the attainment of the objectives of the corporation. To examine how PPB can be of use in the development of corporate strategy, it is necessary to review its most important features. One such review is presented. The concepts of PPB are then applied in the construction of a planning framework for a corporation. (Author)
Document Details
- Document Type
- Technical Report
- Publication Date
- Oct 01, 1970
- Accession Number
- AD0713834
Entities
People
- L. A. Dougharty
Organizations
- RAND Corporation