The Effects of Components of Source Credibility and Communication Content on Attitude Change.
Abstract
The major purpose of the study was to determine the separate and interactive effectiveness of source credibility on the acceptance of communication content that varied in attitudinal relevance. College students read one of two types of communications on the housing shortage in N.Y.C., under experimental conditions that factorially varied the communicator's perceived expertness and trustworthiness. The communications differed in whether or not policy recommendations were included in addition to factual assertions and a definition of the problems. The results are reported. (Author)
Document Details
- Document Type
- Technical Report
- Publication Date
- Nov 01, 1970
- Accession Number
- AD0715096
Entities
People
- Harvey Glastein
- Walter Weiss
Organizations
- Hunter College