Learning and Short-Term Recall by Chinese and American Students as a Function of Language, Mode of Presentation, and Noun Frequency.
Abstract
The study investigated the effects of linguistic medium (English vs. Chinese), mode of stimulus presentation (visual vs. auditory), and noun frequency on short-term serial recall and serial learning. The results indicated that auditory input facilitated learning for American Ss, but did not for Taiwanese Ss, who learned somewhat faster with visual input. The results are discussed with respect to implications for cross-cultural studies of persuasion as they might be influenced by verbal learning factors. (Author)
Document Details
- Document Type
- Technical Report
- Publication Date
- Nov 01, 1970
- Accession Number
- AD0715402
Entities
People
- Elliott Mcginnies
- Thomas W. Turnage
Organizations
- University of Maryland