Cognitive Complexity and Persuasion.

Abstract

A number of approaches to complexity, both from the stimulus and the personality vantage point as they affect attitudes, and specifically influence and persuasion are reviewed. The paper discusses the specific predictions that can be made with complexity theory as a basis; it reviews relevant research results where they are currently available. Suggestions for subsequent research are included. (Author)

Document Details

Document Type
Technical Report
Publication Date
Mar 01, 1970
Accession Number
AD0716753

Entities

People

  • Howard L. Fromkin
  • Siegfried Streufert

Organizations

  • Purdue University

Tags

DTIC Thesaurus Topics

  • Behavior And Behavior Mechanisms
  • Cognitive Complexity
  • Human Behavior
  • Human Factors Engineering
  • Personality

Fields of Study

  • Psychology

Readers

  • Organizational Psychology.
  • Systems Analysis and Design