The Home Fallout Protection Survey and Resulting Changes in Shelter Adoption. Summary Report.
Abstract
The study investigated responses made by adults in Des Moines, Iowa, to the Home Fallout Protection Survey (HFPS). A panel of 308 persons were interviewed before and after HFPS. The audience was found to have responded quite favorably in terms of attention given HFPS messages, attitudinal acceptance of the program and change in adoption of public and home fallout shelters. Over 66 percent were aware of the program and nearly 30 percent read at least some of the HFPS booklet. Combined adoption of home and public shelters increased from 26 percent of all households before HFPS to 44 percent afterwards. However, comprehension of such key concepts as 'protection factor' and 'added weight' was quite low and constituted one of the weakest links in the program. The dispositional model did not hold well in predicting attention to HFPS, but did hold in predicting comprehension and acceptance responses. The use of panel methodology was found to contribute significant bias to the observed response to HFPS. (Author)
Document Details
- Document Type
- Technical Report
- Publication Date
- Sep 01, 1970
- Accession Number
- AD0724727
Entities
People
- Gerald E. Klonglan
- Paul Yarbrough
Organizations
- Iowa State University