Cross-Cultural Investigation of Some Factors in Persuasion and Attitude Change.
Abstract
The final report summarizes the research completed over a ten-year period on variables in several countries associated with persuasion and attitude change. Among the factors investigated were generalization effects, order effects, argument organization, media effects, personal involvement, source credibility, and personality variables. Six different countries participated in the project and subjects were drawn mainly from populations of college and university students. The data indicate some qualifications in generalizing from American data to other cultures. (Author)
Document Details
- Document Type
- Technical Report
- Publication Date
- Jun 01, 1971
- Accession Number
- AD0727625
Entities
People
- Charles D. Ward
- Elliott Mcginnies
Organizations
- University of Maryland