Instrumentality Theory Predictions of Students' Attitudes Towards Business and their choice of Business as an Occupation

Abstract

Both choice of and attitude towards business as an occupation were predicted from the components of instrumentality theory. This theory suggests that evaluations and choices are determined by the instrumentality of the object or choice leading to certain outcomes weighted by the evaluations of the outcomes. The results supported this hypothesis. There was also a strong indication that the reasons for not choosing business were more related to the instrumentality component of the theory than to the evaluation component. Choice of other occupations is limited to attaining valued goals rather than to differences in the evaluation of goals.

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Document Details

Document Type
Technical Report
Publication Date
Jul 01, 1971
Accession Number
AD0729241

Entities

People

  • Barrett W. Knudsen
  • Terence Mitchell

Organizations

  • University of Washington

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Acquisition
  • Analysis Of Variance
  • Applied Psychology
  • Commerce
  • Decision Theory
  • Education
  • Job Satisfaction
  • Motivation
  • Motor Skills
  • New York
  • Psychology
  • Social Psychology
  • Students
  • Test And Evaluation
  • United States
  • United States Government
  • Universities

Fields of Study

  • Psychology

Readers

  • Instructional Design and Training Evaluation.
  • Mathematical Modeling and Probability Theory.
  • Naval Personnel Management