Diffusion of Technical Innovation

Abstract

Project SAPPHO (Scientific Activity Predictor from Patterns with Heuristic Origins) analyzed the innovative sequence in industry. SAPPHO was designed to test explanations of success and failure in industrial innovation. Fifty pairs of similar innovators were selected, each consisting of a 'success' and a 'failure', and data collected to determine factors bearing on their success or failure. Key factors were found to include: better understanding of user needs; greater attention to marketing; more efficient development; more effective use of outside technology and advice; and greater seniority and authority of responsible officers.

Open PDF

Document Details

Document Type
Technical Report
Publication Date
Nov 23, 1971
Accession Number
AD0734790

Entities

People

  • Christopher Freeman

Organizations

  • University of Sussex

Tags

DTIC Thesaurus Topics

  • Air Force
  • Case Studies
  • Chemical Industry
  • Commerce
  • Communication Systems
  • Data Science
  • Discriminant Analysis
  • Education
  • Factor Analysis
  • Literature
  • Market Research
  • Marketing
  • Project Management
  • Scientific Organizations
  • Statistical Sampling
  • United States
  • Universities

Readers

  • Defense Technology Research and Development.
  • Regression Analysis.