Consistency Theory and Long-Term Responses to Civil Defense Messages.
Abstract
The report examines civil defense as a public issue during the 1960's and the effects communication programs have had upon how individuals organize their ideas and behaviors about the issue. It discusses an overall lack of and decline in consistency in the organization of behaviors about civil defense, as well as a decline in predictability of decision making about the issue. There are indications that communication programs as well as international crises may prompt more systematic organization, but low keyed programs such as are investigated in this series of studies appear insufficent to make increased organization lasting. (Author)
Document Details
- Document Type
- Technical Report
- Publication Date
- Mar 01, 1972
- Accession Number
- AD0745115
Entities
People
- Gerald E. Klonglan
- Paul Yarbrough
- Steve Padgitt
Organizations
- Iowa State University