A Survey of Advertising Awareness and Enlistment Planning by Recent Enlistees in the Armed Services

Abstract

A sample of recent enlistees for all the services was interviewed at four AFEES centers. Questions were asked about awareness of advertising and the planning for their recent enlistment decision. Advertising awareness included specific copy point recall, slogan identification, believability of advertising, and recall of advertising media. Enlistment planning questions included types of recruiter contacts with the various services, second choice of service, when the enlistment decision was made and reasons for choice of service. From the data developed, analyses were made on the effectiveness of recent advertising and recruiting, planning patterns of enlistees, and possible advertising strategies. (Author)

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Document Details

Document Type
Technical Report
Publication Date
Oct 17, 1972
Accession Number
AD0752064

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  • Lawrence Friedman

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  • Human Systems

DTIC Thesaurus Topics

  • Air Force
  • Classification
  • Coast Guard
  • Commerce
  • Contracts
  • Department Of Defense
  • Education
  • Enlisted Personnel
  • Identification
  • Management Personnel
  • Military Research
  • Naval Personnel
  • Operations Research
  • Personnel Management
  • Recruiting
  • Security
  • Training

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  • Naval Personnel Management
  • Organizational Process Management (OPM).