Consumer Reaction to the Fort Lewis CAFe System: A Follow-Up

Abstract

A follow-up sample of 642 respondents was interviewed to determine the consumer reactions to the CAFe System at Fort Lewis subsequent to the assumption of responsibility by Fort Lewis personnel. The data demonstrated essentially the same overall pattern of consumer evaluations (the Specialty CAFe was rated highest, followed by the Short Order CAFe which was not significantly different from the former, followed by the other four facilities which were not significantly different from each other). There was, however, a statistically significant decrease in the hedonic rating of the overall meals during the follow-up period, but the decrease was slight (0.29 of a scale point) and rival hypotheses other than a decrease in the quality of the food or service itself are plausible.

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Document Details

Document Type
Technical Report
Publication Date
Mar 01, 1973
Accession Number
AD0758456

Entities

People

  • Herbert L. Meiselman
  • Laurence G. Branch

Organizations

  • United States Army Soldier Systems Center

Tags

Communities of Interest

  • Human Systems

DTIC Thesaurus Topics

  • Analysis Of Variance
  • Behavioral Sciences
  • Beverages
  • Classification
  • Consumers
  • Contracts
  • Department Of Defense
  • Dining Halls
  • Food
  • Food Preparation
  • Massachusetts
  • Meals
  • Operations Research
  • Surveys
  • Systems Analysis
  • United States
  • Vegetables

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