The Navy's Personnel Retention Communications Campaign: An Exploratory Study.
Abstract
An exploratory study was conducted to : (1) identify the ways first-term enlisted personnel use Navy media and Navy retention communications within the larger context of reenlistment decision-making; (2) make a preliminary evaluation of the effectiveness of the Navy retention communications campaign in fulfilling the information requirements of first-term enlisted men facing reenlistment/separation decisions; (3) develop tentative suggestions for modifying information programs to provide first-term enlisted men with optimum information on which to base reenlistment decisions; and (4) provide empirical data and methodological experience necessary to design a full-scale study of information requirements for reenlistment decision-making in the Navy and the role of the retention communications effort. (Author Modified Abstract)
Document Details
- Document Type
- Technical Report
- Publication Date
- Mar 01, 1973
- Accession Number
- AD0758732
Entities
People
- Barry M. Feinberg
- Bruce B. Dunning